Relationship Between Culture and Consumer Behaviour of the UK

Consumer Behaviour 1

Culture has a direct impact on consumer behaviour and buying choices. The attitudes of people about buying vary from region to region. Culture also has a lot of influence on consumer behaviour. People most of the time buy along the trends. So you cannot take buying intentions of the consumer as an independent approach. The customers always buy things that are a part of their culture. Every country has its own culture that affects consumer behaviour. In UK, the consumer behaviour shifts in a rapid manner. The changes of the trend are swift because of advanced means. The country has a diverse culture due to its multicultural population. The UK is a diverse, cultural country having different consumer behaviour trends within it. Research by a coursework writing service shows that people from different countries immigrate to the UK and bring their values along with them. The aspect of culture is very important in regards to consumer buying behaviour.

Values And Culture; A Guide To Consumer Behaviour

The culture of UK is highly diverse. People from different countries are living there as a society. The values they bring from native countries have an impact on the collective buying behaviour of consumers. Everyone with different values promotes their culture. They have a perception that their culture is the best amongst all. The values that UK’s population holds have a significant impact on consumers’ buying behaviours. The culture shows the belief of UK based people which defines their buying behaviour as well. Also, the society or social circle has a huge impact on consumer behaviour in the UK. Every social group’s values vary and their buying behaviour is different from the others. Identifying the preference and behaviour of consumers in such a diverse country is difficult. Every brand needs to come up with a variety that does not breach the values and cultural norms of the person. The UK is famous for being a multi-ethnic country and its people show different consumer behaviours in their daily purchases. The buying intention varies a lot in the UK as well.

Market Division Through Culture

In the UK, companies most of the time make segments of their target market. Division of the products allows companies to target customers that belong to different cultures and ethnicities. If they only introduce a product for specific consumers, the large population remains unsatisfied. The cultural division helps brands target people of the UK with cultural aspects. The cultural perspectives have a direct impact on the purchase intention. The UK has a population having different religions, values, and traditions which make the culture. Consumer buying behaviour revolves around these aspects. Muslims in the UK do not consume products containing alcohol. So this impacts the buying behaviour of Muslim ethnicities. Similar to that, some people are vegetarian by culture. This shows how culture impacts consumer behaviour and purchase. A population that is against the consumption of alcohol never buys the products that have it. The diverse ethnicities make UK a culturally sensitive country. The brands have to make a lot of efforts to impact consumer behaviour. So that customers can be compelled to buy the product. Now multiple brands in the UK have product lines for consumers belonging to different cultures. This helps them target most of the market. A diverse product line is seen in every sector of the UK. Brands from clothing to food industries are introducing products for every culture. It enhances the purchase intention of the consumers.

Financial Status And Consumer Behaviour

Consumer BehaviourThe financial status also impacts consumer buying behaviour. In the UK, mostly migrants face issues to meet their needs. Financial status in consumer behaviour targets the affordability factor. The ones who can afford the luxury products have positive purchase intentions. The UK has a culture in which all the family members work. The buying behaviour is high when all members work as they can make an independent buying decision. But there are a few ethnicities in UK that have a culture where the man is the only bread earner. In such cultures, buying decisions rely on finances. Also, with other duties, the consumer behaviour shifts to low-cost products. Consumers compromise on the product by purchasing through low costs. The financial status of a consumer has a huge impact on purchase intention.

Cultural Demographics And Consumer Behaviour

The UK is a big country with many states and a high population rate. You cannot interpret the consumer behaviour of the whole country by the trends of a particular area. Every social and age group has different mindsets which are depicted in their buying choices. The people of the age group above 40 are very rigid in their purchasing intentions. Youngsters of the UK have smooth purchase intentions. Youth consumer behaviour changes with the trends. They always go for the latest products. Also, Asians living in the UK are cost-conscious. Their purchase decision is highly dependent on price of the product. Hence brands analyse consumer behaviour with demographics. They launch the product in the area where it has a market. Also, a business should market the brands with demographics that impact consumer behaviour. The demographics are a prominent cultural aspect.

Marketing And Cultural Aspect

According to a coursework help firm, marketing of brands is the most important tool that can gauge the success of a product. In a country like the UK, marketing plays a huge role in targeting consumer behaviour. The marketing must have neutral cultural essence in it while portraying the product. The brand may face backlash if any cultural disgrace is found in the marketing. This is because the UK is a multicultural country that is sensitive to the issues of racism and discrimination etc. The marketing of brands that have any cultural shame can have a negative impact on consumer behaviour. The purchase intention of that product decreases which faces any marketing flaw with the cultural aspect. It is evident that people in the UK are sensitive to their cultures.