Audience Analysis Factors to Follow in Speech Writing

Audience Analysis Factors

The role of audience analysis factors is to identify the audience’s interests while writing a speech. The reshaping of speech by this audience-centered approach will help writers to produce a good speech. In general, two approaches are common to identify the audience analysis factors. The one is extensive research and other is healthy imagination. The former is time-consuming as well as a difficult task. Then, you can get help from the later one, ‘healthy imagination’. Hence, the following few points shared by experts of PhD dissertation writing services will help you to target the audience;

  • What will the audience expect from a good speech? (Audience’s expectation)
  • What will be the basic understanding level of the audience on your topic? (Audience’s knowledge about a topic)
  • What expression will the audience show after hearing your speech? (Audience’s attitudes)
  • How many people can an auditorium accommodate? (Audience size)
  • What will be the setting of your speech venue? (speech setting)
  • Whether your audience will be voluntary or involuntary? (Voluntariness)

These are some audience analysis factors derived from the imagination. You can consider these along with many other factors like demographic as well as ego-centralism approaches. No matters, these factors may vary from one setting to another. The more you identify these factors, the more you can get help from the audience analysis factors. Let’s explain how audience analysis factors drive the effective speech writing process.

Audience Analysis Factors to Follow in Speech Writing

Audience’s Expectation:

The audience always comes with a certain level of expectations. The expectations of the audience depend on the type of occasion. So, the biggest challenge for a speechwriter is to guess the expectations of the audience. Yet, sometimes it goes out of control to please everyone. Don’t worry; meeting the expectation level of about 80 percent of the audience will be enough. Still, these audience analysis factors include the expectation based on writer content choice. Let suppose, as a speaker, someone invites you to present a speech to dedicate a mayor. Then, your imagination will tell you that the majority of audience will consist of supporters. Further, they will expect that your speech will praise the mayor’s qualities. Hence, considering these points will help you to meet the audience’s expectations. No doubt, exploiting public wishes will have a negative effect.

Audience’s Demographics:

Demographics are also prominent among the list of audience analysis factors. Through demographic studies, you can add engaging lines for specific age groups. By demographic factors, you will find the following information about the audience.

  1. Age
  2. Gender
  3. Sexual orientation
  4. Group membership
  5. Religion
  6. Education and many more.

The demographic estimation is very important, especially for a politician. By measuring these factors, they can write speech according to the current issue of the public. Let suppose a leader is popular among the youth. Further, he knew that the majority of the people in his Campaign would be the youth. Then, his speech will address issues like unemployment to grasp the public vote. The same is here; you should also tune up your speech according to the demographic factor to gain appreciation.

Audience’s Size:

Among many audience analysis factors, the size of your audience will determine the selection of words. Likewise, the content of the speech will also vary as the audience’s size varies. In simple words, if the size of your audience is under 20, you need to use group-specific language. But, if you will write a speech to address 100 or 1000 people, then group-specific language will not help you. Hence, you can calculate your audience size before writing a speech. Through this, your content will be more appropriate to the target audience.

Audience Gathering Approach:

In general, there are two audience gathering approaches. One is Voluntary, where people come on their own. While, the other is involuntary like academic gatherings where instructors force students to attend. While writing a speech, the approach for gathering the audience is also important. In voluntary gatherings, the audience pays more attention as compared to involuntary ones.

Knowledge of Audience:

Before writing a speech, the writer must consider the audience’s education level so that you may easily use active and passive voice in sentences. It will help him to keep the information according to the educational background of the audience. Hence, other important audience analysis factors that a speechwriter must keep in mind are knowledge as well as the education.


No doubt, the majority of the audience is always egocentric. They like the thing that affects them in one or another way. So, including such things will help you to get help from the audience analysis factors.